What we do
Lucy Merchant is a role-based marketplace: customers browse and buy; merchants and suppliers run verified shops (multiple per account), sell products, and merchants can also purchase from other sellers; administrators review National ID and business documents before shops go live.
- Discovery across products, companies, and categories
- Bulk cart and checkout with quantity rules that match real listings
- Verified supplier profiles and transparent ratings
- Secure sign-in and workspaces tuned to each role
Account types
Customer
Browse & buy
Browse the marketplace, search products, place orders, and track deliveries. No shop setup required.
- Browse and search all verified shops
- Cart, checkout, and order tracking
- Reviews and Lucy Assist shopping help
Merchant
Buy & sell
Operate as a business buyer and seller. Create one or more shops, list products, and purchase from other merchants when needed.
- Manage multiple verified shops
- Sell your own products after shop approval
- Buy from other merchants and suppliers
Supplier
Supply & sell
Register warehouses or brands, manage multiple shops, and fulfill orders from merchants and customers.
- Multiple shops under one account
- Product listings and order fulfillment
- National ID + business license verification
Shop verification (merchants & suppliers)
Every shop must be verified before products go live. You can operate multiple shops on one account.
- 1
National ID (Fayda)
Verify your identity with Ethiopian National ID (FAN, front/back images, and address details). Required before shop documents are reviewed.
- 2
Business licenses & documents
Upload TIN, trade license number, and license documents for each shop you register.
- 3
Store verification status
Each shop moves through: none → pending → approved or rejected. Products can only be published after the shop is approved.
New here? Create an account — customer is selected by default; choose merchant or supplier to open shops.
Who we serve
Buyers and sourcing teams use us to shorten supplier shortlists. Sellers use us to reach serious wholesale demand. We focus on clarity—pricing, minimums, and order status—so both sides spend less time on ambiguity.
Whether you are onboarding your first supplier or scaling across categories, the same principles apply: verified identity where it matters, and tools that respect how B2B actually buys.
Contact
Questions about partnerships, demos, or enterprise procurement? Reach out—we read every message.